Your reach.
Their brand.
Shared stake.
Promote a brand you believe in. Not for an invoice, but for a stake in the company.
Creators are helping build companies.
It's already happening. Just one at a time, through friends and managers. STAKES makes it a profession.
Monica Geuze becomes shareholder in hard seltzer brand STËLZ
STËLZ
Shareholder
Enzo Knol joins Focus Drink as co-owner
Focus Drink
Co-owner
Rico Verhoeven: not just ambassador, but also co-owner of Icetubs
Icetubs
Co-owner
Kaj Gorgels takes a stake in furniture brand Aime Té, in exchange for reach
Aime Té
Stake of 10 to 15%
Alix Earle received shares in Poppi for her content; PepsiCo bought the brand for $1.95 billion
Poppi
Shares for content
NikkieTutorials launches her own beauty brand Nimya
Nimya
Founder
Monica Geuze becomes shareholder in hard seltzer brand STËLZ
STËLZ
Shareholder
Enzo Knol joins Focus Drink as co-owner
Focus Drink
Co-owner
Rico Verhoeven: not just ambassador, but also co-owner of Icetubs
Icetubs
Co-owner
Kaj Gorgels takes a stake in furniture brand Aime Té, in exchange for reach
Aime Té
Stake of 10 to 15%
Alix Earle received shares in Poppi for her content; PepsiCo bought the brand for $1.95 billion
Poppi
Shares for content
NikkieTutorials launches her own beauty brand Nimya
Nimya
Founder
From creator
to co-owner.
A share in the brand you help build. Your contribution is recorded in euros, your stake grows with every post, and you can join when the brand raises money later.
The right match.
We match you with brands that fit you and that your audience already wants. You choose who.
A deal that fits.
Your rate stays. Instead of an invoice you build a stake, in phantom shares or options.
STAKES guides you.
From the first call to the contract and tracking the deal. You create, we handle the rest.
For creators
Your reach is worth money.
Turn it into a stake.
For creators, athletes, presenters, artists and YouTubers. Free, and only with brands you believe in.
For brands
Familiar faces.
As an ambassador, not a one-off post.
Tie a well-known face to your brand for the long run, paid with a stake. We find the right person, structure the deal and track the agreements.